State x State is a platform that combines a love for travel, design, and culture. The idea grew out of the way many people prep for any trip they take: They ask friends or friends-of-friends to give them recommendations for what to do, where to eat, and what to buy. State x State works with a network of creative people—designers, makers, chefs, bartenders, restaurateurs, curators, bloggers, and writers—to curate recommendations vetted by local creative people. Discover well-made products, talented designers, and tips for how to travel the 50 states like a local.
In 2014, Shift Lab partnered with State x State to build a unified custom content management and e-commerce system. Built in Ruby on Rails and presented in a responsive design, the website features full e-commerce and content publishing functionality, allowing content managers the ability to easily publish new travel guides or products.